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First DataBank launches its first drug database for the Middle East
26 May 2011
First DataBank, a global provider of clinical drug knowledge, is proud to launch its first, truly integrated drug database with clinical decision support for the Middle East at the HIMSS Middle East Conference taking place today in Riyadh, Saudi Arabia www.himssme.org/11/.
The new Middle East Drug File provides up-to-date information on all registered drugs from the Gulf Cooperation Council (GCC) and Middle East. When integrated into clinical systems clinicians will benefit from access to accurate, reliable drug information. Clinical decision support alerts including drug interactions, allergies and duplicate therapy will aid prescribing, dispensing and administration.
Drug reimbursement is supported through the use of regional codes. Customisable fields also allow other in-house formulary or drug specific information to be added to the drug database.
Darren Nichols, Managing Director, comments: “ The Middle East Drug File is an essential component of our strategy to drive business within the Middle East, and we have received considerable interest already. We are actively signing up a number of customers to join our Early Adopter Programme which provides pre-release access to the product”.
To support the new product First DataBank has appointed Mr Mazen Sobh as Regional Sales Director, MENA. As a seasoned expert in the field of designing and deploying ehealth systems within the region, he combines business acumen with clinicial knowledge as a qualified nurse. Excited by the challenge of introducing the new product to the region he says: “ The Middle East Drug File provides health organisations with a unique opportunity to integrate region specific data from a highly respected company such as First DataBank”.
Visit First DataBank on stand 101 at HIMSS Middle East Conference in Riyadh on 29th-31st May. The conference programme can be viewed by visiting www.himssme.org/11/. First DataBank can also be contacted at First Step, Dubai Internet City, Building 16, Dubai, UAE. Tel. +971 4436 2373. Fax. +971 4445 8529 or by emailing Mazen Sobh on mazen_sobh@firstdatabank.ae
Contact Information
Liz Pugh, Senior Marketing Executive, International
+44 (0)1392 440 127
liz_pugh@firstdatabank.co.uk